About us
Profinance Auditing & Advisory Services is a trusted professional consultancy boutique firm providing Audit, Advisory, and Didigal Transformation solutions to empower our Clients and unlock there performance.
We help organizations digital transform strategically, optimize performance, and ensure full regulatory compliance through measurable impact.
Our areas of expertise include:
- Operational Excellence
- Digital Transformation & Change Management
- PMO & Governance implementation
- Audit & Accounting
- Tax & Legal Advisory
The Architect: Soumia Lahmidi | CEO & Founder
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Profile: A trilingual leader (Arabic, French, English) Operating in Morocco, Africa and Internationally.
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The Bridge Concept: Soumia represents a unique fusion of global expertise and localdelivery, bridging the gap between countires, businesses technologies and cultures.
Soumia Lahmidi is the Founder and CEO of Profinance AAS, a boutique professional services firm providing Audit & Assurance, Tax & Legal, and Advisory services. Through Profinance AAS, she supports organizations in navigating complex business environments by leveraging the power of technologies, processes, and talent to drive transformation and sustainable growth.
Prior to founding Profinance AAS, Soumia held multiple senior leadership roles at the London Stock Exchange Group (LSEG), where she led mega Finance & Business Transformation initiatives, including global ERP implementation programs, establishment of Global Portfolio Governance Frameworks and Project Lifecycle Blueprint Implementation. She managed Strategic Transformation Portfolios, driving simplification, digitalization, standardization, and automation across business functions and continents.
Earlier in her career, Soumia served as Portfolio Manager at Thomson Reuters, where she led enterprise-wide governance and change management initiatives for tax and regulatory programs. She also held key leadership roles as Area Controller for the Middle East and Africa region, overseeing finance operations, regulatory compliance, and cross-border financial governance across multiple jurisdictions.
Soumia Lahmidi began her career in audit and financial services with Fidumac in Morocco and later served as Financial Controller at Marsh & McLennan Companies in London, where she led Finance Transformation and Controllership Transition projects within a multinational environment. In addition to her corporate career, Soumia has contributed to academia as an Adjunct Professor at Université Internationale de Casablanca, supporting the development of future Finance Professionals.
Soumia Lahmidi holds the prestigious FCCA designation and a Project Management Professional (PMP) certification. Her academic background includes advanced studies in accounting, finance, and legal and financial engineering from institutions including Université de Rennes I, ACADEMIE DE BORDEAUX, and the London School of Business and Finance LSBF. She has also completed executive development programs through Harvard Business School and obtain AI+ Chief AI Officer.
Credibility Across Jurisdictions
FCCA, UNITED KINGDOM
Fellow member of the Association of Chartered Certified Accountants
OEC, MOROCCO
Registered Chartered Certified Accountant, Ordre des Expert comptables Region Casablanca.
PMP, NEW YORK and MOROCCO chapters
Project Management Professional. Certified by PMI.
EXECUTIVE LEADERSHIP, HARVARD
Harvard ManageMentor Certificates in Executive Leadership.
AI CERT’s Authorized Training Partner
AI Certs Certified Trainer, AI+ Chief AI Officer, AI+ Foundation.
Service Offerings
Operationnal Excellence
Delivering operational excellence value by supporting your teams through 4 distinct end to end service offerings.
- Insight driven discovery: identifying opportunities to optimise and sustain performance. Establishing transparent performance measures and Maximise capacity.
- Process design and optimisation: Using process mining to identify problems and inefficiencies.
- Prioritising lean automated solutions: Simplifying regulatory compliance and minimising risk.
- Operating model & organisational design: Streamline ways of working to empower teams.
Core Values
Our lean approach using data-driven processes and continuous improvement frameworks eliminates inefficiencies by unlocking your organization’s performance.
Empowering our clients to achieve measurable efficiency gains, cost reduction, and operational agility.
- Value creation: Optimise cost.
- Service excellence: Simple unique value proposition.
- Building capability: Culture of innovation to enable and empower teams.
- End to end service: Partnering with our clients to deliver services capabilities.
Digital Transformation & Change management
Building resilience and agility through strategic transformation. helping clients move from vision to execution through structured, impactful transformation journeys.
- End-to-end Transformation: aligned with your strategic goals.
- Leading Change with Confidence: Change enablement and leadership team coaching to and upskilling your teams.
- Digital innovation and automation: securing increased agility.
- Working side-by-side with you: to design, build and deliver aligned Processes, Technologies and Talent.
Core Values
Helping our clients move from vision to execution through structured, impactful transformation journeys. We turn change into opportunity and opportunity into growth.
- Focused on your vision: You have the vision. We have the knowledge, expertise and strategic thinking to help you achieve it.
- Expertise Led: With decades of transformation expertise, we’re dedicated to helping you achieve your goals and scale your business.
- Partnership: Working with you to scale confidently.
PMO & Governance implementation
Best practice guidance and expertise to design and implement portfolios and programmes management office. Helping you establish governance frameworks to support your projects delivery within Budget, Scope and timelines.
- Design and deploy Project Management Offices (PMO).
- Implement enterprise process frameworks and governance: Portfolio management for enhanced visibility, accountability, and value creation.
- End to end business transformation capability implementation: Strategic planning, case development, benefits measurement and governance.
Core Values
Design and implementation of Project Management Offices (PMO). Standardization of enterprise processes and governance frameworks.
Mission & Operational Edge
The Mission
Profinance operates from Casablanca, serving clients internationally with expertise in Digital Transformation.
The Approach
Empowered by Talent, Technologies, and Domain Expertise.
The Edge
Profinance differentiates itself by leveraging global expertise to empower its clients in today’s Artificial Interlligence era.
The Three Pillars of Service Delivery
AUDIT & ASSURANCE
Statutory Audit, Financial Statement review.
TAX & LEGAL
Tax Compliance, Regulatory Advisory, and Internatiaon Tax optimization strategies.
ADVISORY
Focus on Artificial Intelligence, Digital Transformation, Al Governance, Al Frameworks, and AI Strategy Implementation.
Philosophy – The Integrated Approach
Process Design
Focusing on Workflows Automation, Frameworks Implementation, and Operational Excellence
Technologies
Leveraging New Technologies and AI Every where Solutions
Talent
Combining internal capability with talent upskilling and change adoption
Multi-Jurisdictional Operational Footprint
CONTACT US
Address:
357, Bd Mohamed V, 3ème étage, Appt 6, Casablanca, Maroc
Phone:
+212 662 84 05 51
Mail:
soumia.lahmidi@profinanceaas.com